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Acquired cover image

Microsoft Volume II

Acquired

NOTE

Innovative Business Model Shifts the Landscape

Google's success in the tech industry was fueled by its unique business model, prompting Microsoft to potentially consider a free model for Windows Phone. Microsoft's traditional focus on selling software rather than advertising made this shift challenging. The strategy of offering products for free based on cost per user efficiency was highlighted, with Google's move to provide free alternatives to Microsoft's paid software such as Outlook, Exchange, and Office products reflected in services like Gmail and G Suite.

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