To reach a wider audience and monetize it, it is important to share valuable content and make offers without becoming a spammer. Mastering the give to ask ratio is key. This chapter discusses two offer strategies, scaling the output, and sharing lessons from personal experience. Gary Vanishingk Poprise's jab, jab, jab, right hook concept emphasizes giving to the audience before making an ask. By building goodwill, the audience pays more attention and is more likely to respond. TV advertisers spend 13 minutes on ads per hour of airtime.
“Give, give, give and you will get without losing goodwill or slowing down your audience growth.” In this episode, Alex (@AlexHormozi) discusses the importance of post-free content as the cornerstone of building a personal brand and growing an engaged audience. He shares his experience of building a 5 million-person audience in 24 months and provides tips on how to create effective content units that hook, retain, and reward audience attention.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Get your own copy of the book at acquisition.com/books
Timestamps:
(0:38) - Post Free Content I
(7:14) - Post Free Content II
(23:57) - Free Goodwill
(36:18) - 7 Lessons From Making Content
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