Trying to Persuade and Other Big Mistakes Marketers Make
HBR IdeaCast
Understand the Mind: Marketing vs. Reality
Traditional marketing strategies, rooted in the practices of the mid-20th century, relied heavily on the assumption that consumers make decisions primarily through their conscious mind. This approach is flawed as the conscious mind, which accounts for only about 5% of decision-making, is resistant to change and inherently skeptical. Consequently, the over-reliance on messages, coupons, and incentives fails to effectively influence consumer behavior.
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