Mastering continuous discovery with B2B products with Katie Marcus (Head of Product, Progression, Depop)
The Product Experience
Implementing Continuous Discovery for Product Development
Continuous discovery is a vital practice where the product development team engages with customers weekly to conduct small research activities to achieve desired outcomes. This approach emphasizes direct communication with customers by the team building the products, rather than customer success or service teams, to prevent disconnect. It aims at avoiding a solutionized culture where teams work in isolation from customer insights and end up focusing solely on solving immediate problems rather than the overarching desired outcomes. Implementing continuous discovery requires making the desired outcomes clear for both customers and the business. Weekly touchpoints are crucial in ensuring ongoing alignment with customer needs and business goals.
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