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56. Lean Messaging: How Simple Messages Really Stick

Think Fast Talk Smart: Communication Techniques

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Lean Start Up - Agile Engineering

Lean start up is a formal methodology called customer development. Let's go do these things to validate, who are the customers? What features do they want? Pricn do they want competitors? You know, et cetera. But while we're doing that, something else evolved in the 20 first century, and that's the way to build products using something called agile engineering. So actual engineering is part two of the lean startup. And then finally, what hypothesis should you be testing? I just mention some of them. It turns out that some one named alexander osterwalder had put together something off the business model canvas,. Not all of them, but it gets about 80

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