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Life lessons from a world-leading neuroscientist

Nudge

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Habituation Effects

Habituation is a common phenomenon where individuals get used to experiences over time, leading to a return to normal levels of happiness or discomfort. This process can be positive, aiding in recovery from setbacks like breakups, but can also be detrimental, as seen when individuals endure traumatic situations such as an abusive relationship or a terrible job due to habituation. The case study with the armymen from Kentucky demonstrated how individuals can acclimatize to uncomfortable situations like extreme cold, leading to reduced physiological responses despite the initial stress. This showcases how people habituate to both positive and negative experiences, impacting their motivation to change or leave challenging circumstances.

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