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Stratechery (with Ben Thompson)
Acquired
The Power of Sharing Good Content and Visual Distinctiveness on Social Media
Sharing great content on social media can garner likes, retweets, and elevate one's status. In the early days of Twitter, consistently good content could break through and having a visually distinct website was crucial for attracting and retaining readers. Creating a memorable visual identity through custom fonts and unique visual elements helped trigger memory recall and build long-term engagement. The lack of visual distinctiveness in platforms like Substack can hinder memory recall and user engagement, despite their network effects and convenience.
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