Acquired Stratechery (with Ben Thompson)
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Dec 6, 2022 
Ben Thompson, founder of Stratechery, shares insights celebrating a decade of his influential work at the crossroads of business and technology. He discusses pioneering subscription models that have shaped digital media, and the evolution of Stratechery into a broader content platform. Thompson elaborates on navigating audience engagement, balancing subscriber dynamics, and the transformative impact of tech on venture capital. Personal anecdotes add depth as he reflects on his journey and the cultural nuances that influence content creation.
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Inspiration and Friendship
- Ben Thompson's work has inspired business content creators, notably the Acquired podcast hosts.
- Their friendship even developed from discussing Thompson's articles.
Content as Churn Opportunity
- Each piece of content can be a churn opportunity, potentially decreasing average content quality.
- Creators should balance quality with consistency to build a loyal audience.
Selling Consistency
- Sell consistency and regularity, not just single articles or episodes.
- Prioritize annual subscriptions for predictable income and customer commitment.