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Acquired

Stratechery (with Ben Thompson)

Dec 6, 2022
Ben Thompson, founder of Stratechery, shares insights celebrating a decade of his influential work at the crossroads of business and technology. He discusses pioneering subscription models that have shaped digital media, and the evolution of Stratechery into a broader content platform. Thompson elaborates on navigating audience engagement, balancing subscriber dynamics, and the transformative impact of tech on venture capital. Personal anecdotes add depth as he reflects on his journey and the cultural nuances that influence content creation.
01:54:16

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Podcast summary created with Snipd AI

Quick takeaways

  • Creating a unique and memorable brand identity is crucial for standing out in the crowded online landscape.
  • Pioneering a subscription model with highly differentiated content and delivering extra content via email can attract a dedicated audience and maximize revenue per user.

Deep dives

Building a Memorable Brand: The Journey of Stretechary

When Ben Thompson started Stretechary, he wanted to create a brand that would be easily recognizable and memorable. Despite the unconventional name, Stretechary became a unique and distinct website in the tech industry. The visual elements, such as the orange color scheme and hand-drawn illustrations, added to the site's identity. The site's distinctive features helped it stand out in the crowded online landscape, and its memorable nature contributed to its growth.

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