Meghan Keaney Anderson (Jasper) & Mary Sheehan (Author) Cut Through the AI Clutter While Contextualizing the Latest From Google’s Gemini
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Effective marketing to specific customer segments
The speaker discusses the effective marketing strategy of a company targeting busy working moms with virtual assistance packages. The company's marketing efforts resonate with the target market by portraying relatable scenes and showcasing the product as a solution to their challenges. The speaker emphasizes the importance of aligning marketing efforts with the specific customer segment, ensuring that the messaging seamlessly connects to the actual product experience.
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