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The Top Content Marketing Trends of 2024 (Expert Panel)
Distribution First
Strategic Customer Selection and Engagement
Choosing customers strategically based on a cross-section of different industries, organizing them by industry and rating their likelihood of saying yes. Having backups in case of rejection and planning multiple asks to ensure a continued relationship. Leveraging customers in marketing but in a unique and integrated way to make them the stars of the show and build strong relationships.
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