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How Sports Fans Are Keeping Linear TV Alive with Jon Steinlauf, Chief US Advertising Sales Officer at Warner Bros Discovery
The Speed of Culture Podcast
Maximizing Content and Targeting Upscale Customers
The company's strategy involves expanding its streaming platform to include a wide range of content, such as sports, news, Warner Brothers theatricals, and various other brands. By offering an option at a lower price point, they aim to attract a new customer base while still catering to the more affluent customers who are willing to pay for an ad-free experience and desire comprehensive content, especially including sports and live news channels.
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