Why Instagram Broke Its Square
Land of the Giants
00:00
Why Instagram Did Not Introduce a Re-Share Button
Instagram did not introduce a re-share button because the company had a small team managing a large user base, and the merging of Fispok employees introduced clashes in culture. While engineers suggested adding a regram button for potential viral growth, the founders opposed it as it went against their vision of direct user connections and creating communities based on interests using features like hashtags for discovery.
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