Rory Sutherland: The Psychology of Advertising
The Knowledge Project with Shane Parrish
00:00
Costly Commitment Devices and the Problem with Short Term Targets in Business
Individuals engaging in high up front cost but pays off over time is a form of signalling middle class values/nCostly commitment devices or signalling is an indication of class probity/nShort term targets in business can create psychopathic businesses that consumers don't trust
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