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#145: Matt McGarry – The man behind email acquisition for The Hustle, Codie Sanchez, Sahil Bloom, and The Milk Road
Creator Science
Target Cost per Acquisition on Metaplyform: Benchmarks for B2C and B2B Newsletters
Creator Science discusses how to calculate target cost per acquisition through Metaplyform. B2C newsletters have a $2 CPA, while B2B newsletters have $3 to $5 CPA. It's okay to acquire subscribers for a higher cost if there's a return on ad spend. Facebook ad costs haven't risen for non-media companies due to the loss of lookalike audiences or retargeting.
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