Challenging the Elvis Estate's Copyright Claim Creatively

The founders of a company received a copyright notice from the Elvis estate for using the name 'Elvis Juice' for their popular USB drive app. In response, they humorously changed their names to Elvis and sent a letter back stating that the estate could not use their name in music without paying a license fee. This move garnered significant publicity but was criticized by the BBC, which misunderstood the Scottish procedure for changing names, leading to a temporary but official name change and subsequent return to their original names.

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