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Intro
Visualizing is crucial for memory retention. Concrete language helps in creating vivid images and making the content memorable. Applying the three rules of copywriting (Can I visualize it? Can I falsify it? Can nobody else say this?) ensures uniqueness and clarity in the message. Concrete language is tangible and impactful, unlike abstract concepts. Zooming in on words and transforming abstract ideas into concrete objects enhances the effectiveness of copywriting.