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Is Your Social Media Strategy Outdated? Why Engagement Isn't King (and What Actually Is)
Business Lunch
Shift to Private Channels in Social Media Engagement
The traditional emphasis on engaging with celebrities and public figures on social media is diminishing, with a noticeable trend towards private channels such as DMs and private groups. Brands need to adapt their social and influencer strategies to focus on creating conversations in these private spaces instead of solely seeking engagement on public platforms.
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