Ep 371: The BIGGEST Mistake we See with Amazon Ads + Strategies to Reduce Returns! | AKNF
DTC Podcast
Challenges with Amazon Advertising and Misleading Campaign Performance
Brands can face challenges in understanding the performance of their campaigns on Amazon advertising due to the use of broad match, auto targeting, and product targeting. This can lead to prospecting campaigns hitting branded terms, giving the false impression of success. It's important for brands to carefully analyze search term reports to accurately assess campaign performance.
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