DTC Podcast
Ep 371: The BIGGEST Mistake we See with Amazon Ads + Strategies to Reduce Returns! | AKNF
Jan 19, 2024
Learn how to structure your Amazon Ads campaigns correctly to reduce returns. Discover the importance of breaking out branded terms from broad campaigns, optimizing product listings, and harnessing the power of customer reviews. The podcast also includes banter about Jeff Bezos, extreme anti-aging, and Mark Zuckerberg's unusual projects.
21:11
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Quick takeaways
- It is important to accurately showcase products in Amazon listings to reduce return rates by providing comprehensive information and addressing potential compatibility issues.
- Brands should audit their Amazon advertising campaigns to properly separate branded and non-branded keywords, enabling accurate evaluation of campaign success and efficient allocation of advertising budgets.
Deep dives
Building a Listing to Reduce Return Rate
To reduce return rates on Amazon, it is crucial to build product listings that accurately showcase the product while still providing all the necessary information for customers to make informed decisions. For example, if a product is not compatible with a certain feature like Apple HomeKit, it should be clearly mentioned to prevent returns due to compatibility issues. Other strategies include providing images of models wearing the product with their height, weight, and size to help customers determine the best fit. Additionally, highlighting specific attributes like different face shapes for sunglasses can instill confidence in customers making a purchasing decision and minimize the likelihood of returns.
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