1min snip

ACQ2 by Acquired cover image

Reverse Interview: Ben and David at Vanta

ACQ2 by Acquired

NOTE

Creating More Value Than Extracting

The key to success lies in creating more value for customers and the ecosystem than capturing, ensuring sustainable growth. This strategy builds power through increasing customer and business value, fostering loyalty and lock-in. By consistently providing value that customers cannot easily replicate elsewhere, a company can secure its position in the market and establish long-term success.

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