ACQ2 by Acquired Reverse Interview: Ben and David at Vanta
5 snips
Apr 8, 2022 In a unique twist, the hosts share their personal journey from the podcast's inception to its current success. They reflect on how they pivoted to embrace diverse business narratives while ensuring audience engagement. The conversation dives into strategies for building a thriving community and the importance of delivering real value. They also unveil insights on venture capital in the podcast space and the challenges of pricing and outsourcing. Ultimately, it’s a compelling look at growth, community, and the art of storytelling in business.
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Acquired's Origin Story
- Acquired's first episode aired in late 2015, but the initial idea came from a casual conversation between Ben Gilbert and David Rosenthal in February of the same year.
- The initial idea was to focus on successful tech acquisitions, but they quickly realized they needed to broaden the scope to include IPOs and company stories to ensure longevity.
Expanding the Scope
- Acquired expanded its content from acquisitions to company stories and IPOs, mirroring a startup's evolution.
- This was a conscious decision driven by audience feedback and a desire to tell stories of great businesses.
Building a Quality Audience
- Treat your audience as intelligent, and good things will follow.
- Growing slowly can help curate a high-quality audience of engaged listeners.
