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Quick takeaways
- Acquired podcast started to fill a gap in quality content, evolving based on audience feedback.
- Community success is driven by empowering channel leaders and ensuring scalability for sustainable engagement.
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The Founding Story of Acquired Podcast
The podcast creators, Ben and David, started Acquired over drinks before the first episode aired. Their decision to launch the podcast in late 2015 was influenced by the relatively small pool of quality podcasts available at the time. Ben pitched the idea as a way to highlight billion-dollar innovations, aiming to fill a gap in the podcast market. They focused on acquisitions initially but evolved the content based on audience feedback to include various business stories, reflecting on their audience's preferences.
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Listen to the best highlights from the podcasts you love and dive into the full episode