The Psychology Master: The Colour That Makes You Attractive, How Your Name Determines Your Success & How To Become UNSTUCK In Your Marriage, Job, or Life!
The Diary Of A CEO with Steven Bartlett
How to Reduce Friction in Business
Focusing on making the product more attractive or standing out from the competition is expensive and yields minimal returns. Instead, removing obstacles that prevent people from taking desired actions leads to significant conversion increases at little to no cost. Conducting a friction audit by asking what is getting in the way uncovers these obstacles. This approach is applicable not just in business but also in personal life, and is both liberating and effective.
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