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How Eric and Mike Built Undertone to a $180M Exit

Open Market

NOTE

Strategic Advice on Mergers and Acquisitions

It is crucial for companies to focus on being acquired rather than being sold, as it leads to a different outcome and dynamics in the sale process. Companies often make mistakes in M&A by following a generic playbook of scaling, hiring a senior team, introducing more products, and acquiring other companies out of ego. It is important to avoid buying companies for the sake of conquest and to prevent groupthink from clouding judgment on potential acquisitions. Additionally, expanding internationally to Europe can be challenging and complex, with the recommendation being to prioritize the vast opportunities in the US market.

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