Be the Host of your community not the Hero

Focusing on making customers and creators the heroes of the brand is crucial in community-building. By highlighting their stories and experiences, a strong sense of connection and empowerment is established within the community. Instead of trying to be the hero, aiming to be the guide who facilitates connections and shares impactful testimonials can create a more compelling community narrative. Initially, sharing personal stories can attract early community members, but transitioning to showcasing community stories fosters a sense of belonging and builds a community brand. This shift from being the hero to the host is a pivotal element in developing a billion-dollar creator business, emphasizing the importance of serving the community over promoting personal brand.