AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
The Role of Beauty in Design and Business Success
Great design and beauty are not just subjective opinions, they have objective qualities that enhance functionality and user experience. The book 'Beauty' by Stefan Sagmeister and Jessica Walsh explores how functionality and beauty can coexist. People tend to have a shared understanding of what is visually appealing, which can enhance usability. Additionally, the way something looks and feels has a profound impact on how people perceive and interact with it. As a financial infrastructure company, prioritizing beauty in our products helps build trust, improves user outcomes, and demonstrates our attention to detail. Beauty has a ripple effect, inspiring others and reaffirming our commitment to delivering quality. It's like peeling mushrooms in The Bear show - a perfect example.