Supporting Diversity and Small Businesses in Marketing Procurement

Diversity in marketing now includes gender, ethnicity, and DEI initiatives, where supporting minority-owned agencies is crucial. Companies are beginning to consider minority-owned businesses when hiring agencies, but it is essential to also provide fair payment terms. The push for diversity should not come with delayed payments, as it undermines the efforts to level the playing field. Small businesses, including auto minority-owned ones, are also under the diversity umbrella and should be treated with fairness in procurement practices.