#167: Jenny Hoyos – How she averages 10 million views per video (YouTube Shorts)
Creator Science
Setting and Subverting Expectations in Viral Videos
The key to going viral is meeting expectations but also adding a surprising twist. A YouTuber shares an example of giving a $5 Mother's Day gift with a twist at the end. The optimal length for their videos is 34 seconds, ensuring high retention rates. They emphasize the importance of analyzing analytics to determine the ideal length for each channel. Additionally, they briefly discuss the process of editing and scripting their videos.
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