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$100M Offers Audiobook Part 5 | Ep 583
The Game w/ Alex Hormozi
Leveraging Scarcity for Business Success
Utilizing scarcity by creating a sense of sold-out items to generate social proof, desire, and impulse purchases. Chanel employs scarcity by limiting stock, leading to premium pricing and increased sales. In services, implementing scarcity is possible through tactics like accepting only ex-clients, creating waiting lists, and establishing a sense of exclusivity for higher-tier services, leading to reduced price resistance and increased demand.
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