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The Art of Storytelling in Healthcare | Moderna Chief Brand Officer Kate Cronin and Digital Health Advisor Chrissy Farr
The Heart of Healthcare
The Power of Disruptive Storytelling in Digital Health
In digital health, storytelling plays a crucial role in determining the direction a company takes. The key question revolves around whether a company is trying to improve existing systems or genuinely disrupt the industry. While many choose the former route, a disruptive story that challenges the status quo is often more intriguing. Effective storytelling involves incorporating setbacks, challenges, and unexpected plot twists to engage the audience and create excitement. By narrating the journey with all its obstacles and successes, companies can captivate their audience and differentiate themselves in the industry.
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