S2 E6: Digging Into Allbirds / Subject Lines That Sell / The Best Kept Secret in E-Commerce
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SMS Collection Rate vs Email Collection Rate
The collection rate of SMS is lower than emails, averaging around 3%. Dual email and text collection methods are used, with the easier option being on mobile. SMS conversion rates are higher for purchases and do not add friction to the checkout process. The thank you page is valuable real estate that is underutilized. Including a post purchase upsell is recommended.
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