
How to Publish Games with a Grassroots Approach | Joe Bragg
The Board Game Design Lab
Starting Small in Board Game Publishing
Starting with small batch publishing and running a preorder campaign through a personal domain can be advantageous for board game designers who seek control over their projects but lack resources for large crowdfunding campaigns. By beginning with a grassroots approach, designers can learn, make small mistakes on a smaller scale, and gradually build a community. This method allows for full control over art direction, hiring freelancers, and the overall process. However, it requires time and effort to handle all aspects effectively. Joe Bragg from Meek Heroes Gaming discusses the benefits and challenges of this approach, emphasizing the importance of starting small before scaling up.
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