The Board Game Design Lab cover image

The Board Game Design Lab

How to Publish Games with a Grassroots Approach | Joe Bragg

Nov 29, 2023
Exploring grassroots game publishing with Joe Bragg, focusing on community building, small-batch printing, and the challenges of traditional publishing. Discusses self-publishing, preorder strategies, and innovative game launch approaches. Dive into the world of board game design and discover the benefits of taking a grassroots approach.
59:59

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Embracing small batch publishing allows creators to have control over projects, manage art direction, and learn from mistakes.
  • Utilizing platforms like the Game Crafter enables creative adjustments to components, leading to dynamic design processes.

Deep dives

Small Batch Publishing Approach

The episode delves into the concept of small batch publishing as an alternative to traditional methods like crowdfunding or pitching to publishers. The focus is on running a preorder campaign through personal domains in limited quantities, like 100 or 200 copies, to build a grassroots community. This approach allows creators to have more control over their projects, manage aspects like art direction, while learning and growing from small-scale mistakes.

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