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Billion Dollar Ad Arbitrage: Opportunities Hidden in Plain Sight
My First Million
Smart Strategies for Obtaining Free Products and Advertisers
"It's smart on their part—a great way to get free products." Ben asks for recommendations on products and realizes that offering sweetheart deals to companies in exchange for free products is beneficial for both parties. He also recalls how putting ads in Milk Road attracted more advertisers and shares an anecdote about pretending Ford sponsored The Hustle. However, he realizes that this practice is illegal and was unaware of it in the past.
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