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216 | Scaling coaching (The Big Mistake People Make) Part 1
The Obvious Choice
Designing a Scalable Service Business
The key to scaling a coaching service or any service business lies in designing the product to be scalable rather than just hiring more people. Many businesses mistakenly believe that scaling means hiring more coaches, assistants, or salespeople, but true scalability comes from building the service itself to be scalable. Therefore, the focus should be on going back and rethinking the product, ensuring it is designed in a way that enables scalability.
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