Extreme focus: product matrix of just 4 products

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During the steve jobs era, and i still think too to today, here in 20 19, caple didn't ship a whole lot of products back then. And so it's actually very, very few products. Steve came up with that product matrix when he re re established control over the company. It was just at the beginning of apple expanding out from being wel apple computer to being apple ink,. Get into more consumer focus.

In this wide-ranging conversation from April 2019, a16z’s Frank Chen sits down with Ken Kocienda, a longtime software engineer and designer at Apple from 2001 to 2017, who wrote a book about his career there, called Creative Selection.

They discuss Ken’s unconventional path from freelance photographer to software engineer at Apple, his work on many core products from Safari web browser to iPhone, iPad, and Apple Watch and features like Autocorrect, what it was like to demo new products for Steve Jobs, and more.