Ted Sarandos on Netflix’s New Era of Data Transparency
The Town with Matthew Belloni
Netflix's Introduction of What We Watch report offers unprecedented transparency into viewership
The lack of transparency from streaming services regarding viewership data has been a significant issue. This has led to an unfair advantage in negotiations with talent and has left the industry uncertain about what constitutes a hit. However, Netflix has announced the introduction of the What We Watch report, which will release full viewership data for content generating more than 50,000 hours of viewing twice a year. This report will cover 99% of viewership, including over 18,000 titles from January to June of the year. The move towards transparency has been well received, especially by industry professionals and viewers alike.
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