The Town with Matthew Belloni
Ted Sarandos on Netflix’s New Era of Data Transparency
Dec 13, 2023
Ted Sarandos, Netflix co-CEO, joins Matt to discuss Netflix’s new data transparency report. They explore the impact on the streaming industry, the success of original programming on Netflix, and speculate on the potential sale of Paramount Studios.
40:59
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Quick takeaways
- Netflix's release of 'What We Watch' engagement report marks a significant step towards transparency by revealing full viewership data for a six-month period of all content, aiming to provide greater insight into viewership trends and the success of Netflix's content.
- Netflix's shift towards transparency in viewership data reflects a new strategy aimed at fostering collaborative relationships with content creators, building trust, and establishing a fairer basis for deal-making, potentially influencing the negotiating power within the streaming industry.
Deep dives
Netflix Announces Release of 'What We Watch' Engagement Report
Netflix has announced the release of 'What We Watch,' a new engagement report that will reveal full viewership data for a six-month period. This move towards transparency comes amidst pressure from advertisers, the guilds, and the talent community. The report will cover all of Netflix's content that generated more than 50,000 hours of viewing from January to June of this year, revealing the top-performing shows and movies, including both originals and licensed content. It marks a significant step forward in providing greater insight into viewership trends and the success of Netflix's content.
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