Ted Sarandos on Netflix’s New Era of Data Transparency
The Town with Matthew Belloni
The Impact of Fewer Titles Driving Viewership
This chapter discusses the effect of a smaller number of titles garnering a disproportionate amount of viewership on Netflix. It explores the licensing of long-season series, the importance of engagement with original shows, and the changing attitudes of companies like Disney and Warner Discovery towards licensing their content to Netflix.
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