12min chapter

The Town with Matthew Belloni cover image

Ted Sarandos on Netflix’s New Era of Data Transparency

The Town with Matthew Belloni

CHAPTER

The Impact of Fewer Titles Driving Viewership

This chapter discusses the effect of a smaller number of titles garnering a disproportionate amount of viewership on Netflix. It explores the licensing of long-season series, the importance of engagement with original shows, and the changing attitudes of companies like Disney and Warner Discovery towards licensing their content to Netflix.

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