Referral programs like the one used by Robin Hood and Harry's razors proved to be pivotal in driving growth for the companies. By introducing rewards for referrals and leveraging waitlists, these companies were able to rapidly expand their customer base. Morning Brew successfully implemented a similar strategy by creating a referral program with tailored rewards, leading to a significant increase in their readership.
Episode 127: On this episode of Founder’s Journal, I break down the exact strategies we used to acquire our first 10,000 newsletter subscribers and abstractable growth lessons you can apply to your business.
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