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13 Tips To Master Video Marketing In 2024 - Chris Savage

Marketing Against The Grain

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Craft Authenticity with a Strong Hook

To succeed on LinkedIn, it is essential to produce authentic and unique content, especially as the platform evolves and integrates more video features. A strong hook, centered around a topic where you have a unique perspective or opinion, is crucial. Audiences are looking for genuine insights rather than generic AI-generated content, underscoring the importance of presenting real, original ideas that resonate with viewers.

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