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009: Your Billion Dollar Offer with Paula Pant
Billion Dollar Creator
Stick with Your Product and Build Long-term Success
The SwitchPod was a successful product created out of a personal need, competing in a big industry. However, the frustration lies in creators moving on to the next product after a successful launch. The real opportunity lies in sticking with the same product for the long term, akin to the success of Joby's GorillaPod which generated tens to hundreds of millions in revenue. Creators should focus on selling products rather than attention, and commit to building the initial product into a juggernaut of a company, even when other opportunities seem more exciting.
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