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256: Brennan Dunn — This Is Personal
The Bootstrapped Founder
Personalizing Marketing with Book Recommendations
Personalizing marketing involves recommending specific chapters from a book based on the individual's needs and interests. Even though a book is a mass-market product, it can be personalized by suggesting relevant sections to the reader, making it more useful and impactful. Providing personalized recommendations contextualizes the product, making it more powerful and beneficial for the customer.
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