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#117 Kat Cole: The Power of Possible
The Knowledge Project with Shane Parrish
Learning to Say No and Making Changes for Better Business
Identifying that people prefer smaller portions, the speaker realized the need to say no to larger sizes and prioritize what customers actually want. By focusing on delivering snackable and portable options, the business shifted its strategy to align with customer preferences, even if it upset some team members. The key lesson was to stop activities that didn't add value and concentrate efforts on what would positively transform the business. The speaker also emphasized the importance of adapting to market demands, considering offense and defense strategies, finding supporters for change, and involving them in shaping the transformation. Through this approach, the speaker proposed a change formula to successfully implement unpopular decisions - by engaging willing participants, highlighting successes, and iterating the process for effective outcomes.
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