I met this guy who is the million dollar content flywheel king
The Startup Ideas Podcast
On the Value of a Free SMS List
Every e-commerce store should have free and paid products to onboard customers and increase the likelihood of them buying paid products/nFree products are important for building and nurturing the community/nPaid products are more word of mouth and reinforce identity/nUsing Shopify to power e-commerce stores can help onboard customers and collect email addresses
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