I met this guy who is the million dollar content flywheel king
Jun 22, 2023
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Case Kenny, host of New Mindset, Who Dis? and author of "That's Bold of You," shares his insights on creating a one-man content flywheel. He discusses how to turn a podcast into a powerful tool, merging various content formats like newsletters and journals for optimal engagement. Kenny reveals the significance of audience connection and smart marketing strategies that led to his success with the New Mindset Journal. He also emphasizes building community through mindfulness and the challenges of launching an apparel brand, showcasing his multifaceted approach to content creation.
The podcaster's ventures span beyond Instagram, focusing on mindfulness through various means like podcasting, candle and journal creations, and collaborations in music and dance. His central commitment lies in sharing his feelings for a livelihood with Instagram serving as a medium to convey mindfulness ideas.
Breakthrough in Podcasting without Initial Followers
Contrary to common practice, the podcaster initiated successful podcast without a substantial audience base, indicating a challenging feat in the podcasting realm. Despite the conventional reliance on existing followers for podcast audience, his 2018 podcast inception with minimal Instagram followers flourished through organic growth.
Journal Sales Catapult Podcast Success
Tackling podcast monetization creatively, the podcaster refrained from standard adverts, opting to introduce journal creation targeted at the podcast audience. The journal sales spiked, injecting substantial revenue, leading to business expansion and interlinking e-commerce strategy, amplifying podcast outreach and efficiency.
Holistic Integration of Podcast and Business Ventures
The symbiotic relationship between podcasting and e-commerce emerged prominently. The podcast served as an organic content source, influencing book and product creation from audience response. The intricate ecosystem cyclically channeled audience from e-commerce to podcasts and social platforms, fostering dynamic content creation and business growth.
Community-Centric Brand Expansion and Strategic Insights
The exploration of community-based product development reveals a strategic approach to brand expansion. Emphasizing the importance of offering free nurturing products to connect with the community, while leveraging paid products for identity reinforcement and word-of-mouth marketing. The podcaster's focus on practicality and mindfulness amplifies brand appeal, supported by digital and physical product lines.
Long-Term Perspective and Marketing Strategies
The podcaster's long-term commitment to building a sustainable brand and community alignment reflects a pragmatic approach towards marketing and product development. By prioritizing free, nurturing digital products for community engagement, supplemented by identity-reinforcing paid offerings, the podcaster harnesses the power of retention, word-of-mouth, and strategic brand expansion.
Nurturing Community and Product Usage for Brand Development
Through free nurturing products and identity-reinforcing paid offerings, the podcaster lays foundations for fostering community engagement and brand advocacy. Emphasizing product utility over exclusivity, the strategic blend of digital and physical products amplifies brand reach and impact, affirming long-term resilience and sustainable growth strategies.
Today Greg is joined by Case Kenny, the host of New Mindset, Who Dis? and author of "That's Bold of You". In this episode, Greg asks Case how he was able to build a one-man content creator flywheel that involves a newsletter, SMS community, podcast, books and merch.
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LINKS FOR THIS EPISODE: Production Team: https://www.bigoceanpodcasting.com Case Kenny: https://twitter.com/thecasekenny https://newmindsetwhodis.com/
SHOW NOTES: 0:00 - Intro 1:32 - Turn a podcast into a content flywheel 10:55 - Mission + Rituals = Community 25:56 - Turn content into products
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