My First Million cover image

From Sleeping on Gym Floors to $100M with Alex Hormozi

My First Million

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Transitioning to a Pay-per-Show Model for Higher Profit in the Servant Industry

In the servant, we came up with a pay per show model where people pay four times as much for the same performance. This made it easier to sell and allowed us to make cash upfront for acquisitions. Our irresistible offer was to scale the ship set upfront and only charge when someone shows up. This model worked well for Jim's main business, Jim Launch, which made 26 million in year one.

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