E052: Connor Rolain: Marketing Tactics, Product Expansion, Creative Operations, Growth Team & More
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Comparing and Measuring Advertising Performance
When comparing static ads, it is essential to measure various metrics like click through rates, view through duration, conversion rate, ROAS on individual assets, thumbstop, hold rate, click through rate, one day click ROAS, and one day click CAC. Controls are necessary for accurate measurement and to facilitate iterative improvements.
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