The Origins of Asana and How it Took Off

Former Facebook employees, Rosenstein and Moskowitz, developed an internal tool that allowed teams to work together more effectively. They left Facebook to start Asana, a platform for productivity software. Despite their initial estimate of launching the product within a year, it took three years, but Asana now has a large and prestigious customer list. Rosenstein emphasizes mastering impulse control and fighting distraction as keys to success in the productivity software market.