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EP 87: Luis von Ahn (CEO, Duolingo) on The Marketing Formula that Propelled Duolingo to 500M Users

The Logan Bartlett Show

NOTE

Success Has Many Parents; Persistence Can Prevail

A feature known as the 'streak' is believed to have been suggested by multiple people within the organization, demonstrating that attributions of success can be contested. Despite initial resistance to implementing leaderboards based on past failures, the persistence of those advocating for it led to incorporating leaderboards with a league system, eventually becoming one of the most successful features. Soliciting user feedback is essential, illustrated by addressing complaints about excessive brightness in a user interface element.

Maxims:

  • Attributions of success are often shared and disputed

  • Persistence in innovation can transform past failures into success

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