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Social Media Marketing Podcast cover image

Using LinkedIn to Increase Your Sales

Social Media Marketing Podcast

NOTE

Strategies for Lead Engagement and Email Acquisition on LinkedIn

When engaging with leads on LinkedIn, it is essential to focus on gaining email contacts for long-term success. While providing free content directly on LinkedIn's feed is encouraged, it is advisable to gate more valuable assets and request email addresses for access. Email addresses are valuable as they are owned, unlike social platforms that can take everything away. Despite tools like linked helper available for automation, their usage can be against the platform's terms of service, making the acquisition of emails via interactive engagements a safer and more effective strategy.

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